Step 1. Define your goals

Before grabbing your camera, define your goals. Often, Facebook marketing for insurance agents is done to generate new leads and drive traffic to your website.

Your goals will help you personalize your ads so they land more effectively with your target audience. If you aim to generate new leads, your ad may highlight the benefits of having different insurance policies and encourage people to sign up for your email list.

While TikTok, YouTube, and Instagram are huge influential players in the social media landscape, one of the most reliable platforms for marketing is still Facebook. About 2.89 billion people actively use this social network every month and many of them are in key demographics for a variety of insurance products. Facebook Ads for insurance agents can be an effective tool to capture new leads and generate new business.‌‌

Almost every purchase in today's digital age is the result of an online search, as over 50% of the global population is under 30 and has grown up using technology. This makes digital marketing an ideal way to reach this demographic as they spend most of their time online.