Staying on the digital frontier is no longer an option for the insurance sector; it's a necessity. With the swift transition from traditional tools like telephones and faxes to cutting-edge tech such as mobile apps and smart algorithms, it's evident how much the industry landscape has changed.
Let's put it in simple terms: Happy customers stay longer. Given that customers now expect more from their insurance, the smartest agents are turning to digital tools to make sure their customers are always the main focus.
Living in a world where technology is second nature to the majority, the internet has become a springboard for most purchasing decisions. More than half of the world's populace is below the age of 30, indicating a tech-savvy demographic. Engaging them in their most frequented space makes the most sense, doesn't it?
What do we mean by digital marketing?
As digital pioneers, millennials are redefining the dynamics of the insurance industry, both as policyholders and as professionals in the field. This influential group, comprised of individuals born from 1981 to 1996 and ranging in ages from 25 to 40, is currently the largest living adult generation in the U.S.
In today's digital age, it's becoming increasingly essential for insurance agents to establish an online presence in order to grow their client base and provide easily accessible tools and resources for current and prospective clients. Here are four reasons why insurance agents need a website: